Nello has officially launched our new 4K action camera X7K+.
It will record in the H.265 codec, which is a big step for action camera codecs. With its smaller size and potentially higher quality, the H.265/HEVC codec is slowly starting to become more popular. It is already used on some cameras including the DJI Phantom 4 Pro.
As data-intensive as HD is, 4K is even worse. HEVC’s main advantage over H.264/AVC is that it offers roughly double the compression ratio for the similar quality, though compression efficiency results vary depending on the type of content and the encoder settings. This means that a video file encoded with HEVC can occupy half the storage space of its H.264 equivalent with no real noticeable change in quality. When compressed to the same file size or bit rate as H.264, H.265 usually delivers significantly better visual quality.
